“What would have happened to Netflix without Korea?”
Netflix is having a lot of fun with Korean contents. Following the original content <All of Us are Dead> released this year, <Juvenile Justice> is also on the rise. It is popular with global viewers despite its lower production cost compared to the United States. For Netflix, it’s really good content for the price.
According to Netflix on the 10th, <Juvenile Justice> took the first place in viewing hours (45.93 million hours) among non-English-speaking TV shows on Netflix from February 28 to March 6.
Another Korean original content, <All of Us are Dead>, also took third place (2.42 million hours). It has been in the top 10 for 10 weeks in a row since its release.
On a weekly basis, Netflix categorizes content into four categories: Non-English TV, Non-English-speaking movies, English-speaking TV, and English-speaking movies.
<Twenty Five Twenty One>(tvN) is on the 5th place, <Forecasting Love and Weather>(JTBC) is 7th and <Thirty-Nine>(JTBC) in on the 9th place. Three domestic TV dramas made it into the top 10. Half of the top 10 contents are from Korea.
Korean dramas are mostly popular in growing markets such as Asia, South America, and the Middle East. In the case of , it took the first place in Korea, Japan, Hong Kong, Malaysia, Singapore, Taiwan and Vietnam. It ranked high not only in South America such as Mexico and Peru, but also in the Middle East such as Saudi Arabia, Qatar and Oman.
These are very important places for Netflix, whose growth has slowed in North America. In particular, the number of new subscribers is increasing significantly in the Asia-Pacific region. As of the fourth quarter of last year, the number of paid subscribers in North America increased by 1.2 million, while the number of paid subscribers in the Asia-Pacific region increased by 2.6 million.
In the third quarter, when the blew crazily, there were 2.2 million new subscribers in the Asia-Pacific region, accounting for half of the total new subscribers (4.4 million) in the third quarter.
Europe, the Middle East and Africa also increased by 1.8 million. On the other hand, the number of new subscribers in North America increased by only 70,000 during the same period.