Volvik To Launch World’s First Ever Matte Finish Golf Ball in New VIVID

Volvik, the #1 Color Golf Ball on Tour, announced today the company will launch their new VIVID golf balls – the world’s first ever matte finish golf ball- at the 2016 PGA Merchandise Show January 27.
The VIVID is a premium, 3-piece ultra-performance golf ball that is the first of its kind to the US market. It is essentially the same construction as Volvik’s best-selling new and improved version of the Crystal ball, but instead of a Crystalline translucent cover, Volvik’s world-leading R&D team has figured out how to apply a matte finish to one of the longest golf balls on the market without sacrificing distance or durability. This makes the VIVID even more visible and attractive to a broader market that is seeking something cool and unique.
“Matte finishes are all the rage these days, from football helmets to cars,” said Jon Claffey, National Director of Sales and Marketing of Volvik USA. “The VIVID is the first matte finish golf ball and it really makes for a golf ball that stands out in the air and on the ground. This increases visibility and speed of play, while making course management and ball striking better due to enhanced awareness of where your golf ball is. There truly is nothing else like the VIVID!”
The Vivid is a 3-piece, 80-compression ball that has tested as one of the longest golf balls on the market today, especially for slower to medium swing speeds to gain extreme distance. This golf ball is unique in the fact that it combines Volvik’s neon colors with an amazing matte finish plus all the amazing performance that the Crystal ball has become famous for.
The reaction to the VIVID through Volvik retailers, representatives, focus groups and tour players has been unlike anything the company has ever seen.
“In our three plus years of exponential growth, we have never seen this kind of reaction to a new golf ball,” said Claffey. “People are absolutely freaking out about how this golf ball looks. The best part about that is that once they put it into play, it is an even softer version of the Crystal that has all the amazing distance that has made it our number one best seller. We feel like we have a ball that will change the landscape of the golf ball market in the VIVID.”
The VIVID by Volvik – The World’s First Ever Matte Finish Golf Ball
World Class Visibility and Performance Now in Amazing Matte Finish!
·       Bright Vivid Color Increases Visibility In Air and On The Ground
·       Longer, Straighter, More Consistent Ball Flight
·       Extremely Soft Feel By Matte Finish Outer Layer
·       Explosive Distance For Slower to Medium Swing Speeds Created By Power Core
·       Improved Accuracy Off the Tee And Increased Control Around The Greens
·       Optimal Spin Rates Around The Green Provide ‘Stop And Spin’ Control
·       More Accurate Aiming By Distinct Putting Line
The VIVID will begin shipping to retailers February 1, 2016 and will carry a retail price of $29.99. It will initially be available in Green, Orange, Red and Pink.
About Volvik
Volvik is the #1 Color Golf Ball on Tour with over 75 professionals using Volvik’s ultra high-performance color golf balls on the world’s professional tours. Since 2012, players using Volvik golf balls have earned over $8.5 million in prize money on the PGA TOUR, LPGA Tour, Champions Tour,Web.com Tour, Ladies European Tour, LAGT and Symetra Tour with 14 victories and over 100 Top 10 finishes.
Volvik has experienced more color golf balls in play on the world’s professional tours than any other manufacturer in the history of golf.
Volvik is dedicated to the production of specialized 3- and 4-piece multi-layer golf balls that feature 41 worldwide patents. In over 30 years of golf ball production, Volvik has developed a reputation based on highly innovative development, quickly becoming one of the most significant and trusted golf ball manufacturers in the world.

MI Asian Staff
Author: MI Asian Staff