New Michigan Media appoints Keyta Roberson to lead digital, social media and community engagement strategy

New Michigan Media appoints Keyta Roberson to lead digital, social media and community engagement strategy

August 31, 2017 | DETROIT – New Michigan Media (NMM), the collaborative network of the five largest ethnic and minority media publications in Michigan, has appointed Keyta Roberson as the organization’s social media and community engagement manager. This position was created through the Detroit Journalism Engagement Fund, which is funded by the Ford Foundation, James S. and John L. Knight Foundation and The Community Foundation of Southeastern Michigan. In this role, Keyta will be responsible for developing and implementing an integrated, digital strategy for multiple media channels in an effort to increase reader engagement and cultivate digital engagement opportunities among NMM audiences. “Ethnic and minority media continue to be the voices of their communities, and have done well in recent times as the news industry has faced challenges. But our audiences are also changing, and to remain relevant, we need to develop better digital delivery and engagement opportunities. Keyta comes to us at the perfect time to help develop and implement our digital strategy,” said Hayg Oshagan, Executive Director of NMM.

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“I am excited to be a part of this ethnic and minority media collaboration,” said Keyta Roberson, graduate of Eastern Michigan University’s Masters of Science in Integrated Marketing Communications program. “Collectively, the newspapers of New Michigan Media are reporting and covering topics that are relevant and important to their communities. Without them, many of these stories would likely go untold. I am enthusiastic about the opportunity to expand on the work of these newspapers by using digital engagement and new media tactics to increase the exposure of the unique, valuable community-focused stories that are being documented.”

New Michigan Media consists of the five largest ethnic and minority newspapers in Michigan, which includes: The Arab American News, The Detroit Jewish News, The Latino Press, The Michigan Chronicle and The Michigan Korean Weekly. This media collaboration supports Michigan’s ethnic and minority communities by focusing on topics and issues that impact them, all while strengthening community ties through diverse engagement opportunities.

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